Serdang, 31 March to 2 April 2026 – The University Health Centre, Universiti Putra Malaysia, organised the Effective Communication and Negotiation Course [Series 1/2026] under the auspices of the Public Service Department (JPA), Prime Minister’s Department. The course was conducted from 8.00 a.m. to 5.00 p.m. and held at Meeting Room A, University Health Centre, Universiti Putra Malaysia.
The primary objectives of the course were:

(1) to outline the elements and principles of negotiation and their relationship with communication;

(2) to identify strategies and tactics as preparation for negotiation;

(3) to demonstrate real-life negotiation scenarios; and

(4) to apply the profile of an effective negotiator.

A total of seven staff members from the University Health Centre participated in the course, comprising two Medical Officers, one Nursing Supervisor, one Dental Therapist, one Medical Laboratory Technologist, and two Staff Nurses.

The course sessions were facilitated by Dr. Rohaizan binti Daud, the Programme Coordinator. On the first day, the facilitator provided an overview through sessions on briefing and communication in negotiation, communication in negotiation, as well as the principles and elements of negotiation. 

On the second day, the course emphasised a deeper understanding of the principles and elements of negotiation as the foundation of effective communication. Participants were also introduced to the Thomas-Kilmann Conflict Mode Instrument (TKI) personality assessment to identify individual conflict management styles. Discussions on conflict resolution, along with simulation activities such as the Animal Convention, were conducted to enhance participants’ understanding of negotiation dynamics in practical contexts. Furthermore, the negotiation process was systematically elaborated to enable participants to comprehend each phase involved in achieving optimal agreements.

On the third day, the focus shifted to effective negotiation strategies and tactics. Participants were given the opportunity to apply the knowledge acquired through interactive and practical negotiation simulations. In addition, the course outlined the characteristics and profile of an effective negotiator, including communication skills, decision-making abilities, and competence in managing conflicts. This approach was intended to ensure that participants could integrate theoretical knowledge with practical application within their professional contexts.

Overall, the organisation of this course provided significant benefits in enhancing the knowledge, skills, and confidence of the University Health Centre staff in the areas of communication and negotiation. Through the participation of seven staff members from diverse professional backgrounds, the course successfully achieved its objectives by introducing key negotiation principles, developing effective strategies and tactics, and providing exposure to real-life scenarios through practical demonstrations.

In conclusion, the course not only contributed to the development of more competent negotiators among the staff but also supported continuous efforts to improve the quality-of-service delivery to clients in a more professional, effective, and customer-oriented manner.

Date of Input: 06/04/2026 | Updated: 06/04/2026 | khairulhaziq